Millennials, 18-35 - research
Millennials Millennials, the term used to describe those born roughly between 1985 and 2000, are the first generation to live as young people in the digital age. Consequently, their viewing patterns with regards to TV take the shape that the digital era has moulded for them. According to Nielsen's Q4 Total Audience Report in 2015, the viewing activity of millennials is in "rapid transition". This of course is to do with the rise of streaming services such as Netflix and Hulu, which offer viewers access to a wide variety of shows, but leaves the option of what to watch and when to watch it to the individual viewer. There is no scheduled timetable, which means there are fewer limitations. This system is one that's hard to beat, and equally as hard to compete with for existing, "old-school" TV networks. However, while it's true that millennials are spending more time watching online services, this doesn't mean that television is being neglected. ...